Introductory price €39 · usually €79

A personalised brain profile for you, or your child.

A 6-section PDF report grounded in 15 brain-science books and thousands of research passages. Built on Linda-Lotte Seligman's coaching method, delivered in under 5 minutes. For adults wanting to understand their own brain, parents supporting a child, athletes sharpening performance, and educators working with kids who need more than a textbook.

Generated in ≈ 5 minutes 90-day private link · GDPR compliant All-sales-final (EU digital goods)
Sample report
LeSel Brain Profile
For Lucas, 14

Second-set collapse · identity fused to tennis outcome

Brain pattern: PFC fatigue point around minute 55, amygdala hijack under perceived social threat, self-concept dependency on ranking.

Rest
Curiosity
Relationships
Activity
Nutrition
Nature
First action. A 15-second physical reset ritual between points. Interrupts the amygdala loop before the next mistake compounds.
Why this works. Somatic markers (Damasio) drive second-set decisions more than tactics. Physical disruption breaks the loop.
15
Brain-science books indexed
7,000+
Research passages retrieved per report
10+ yrs
Linda-Lotte's brain coaching practice
PT · NL · UK
Serving families across Europe
How it works

From “what you’ve noticed” to a 4-week action plan.

No call, no waiting list, no intake form with 60 boxes. You describe what's happening, the engine does the brain-science thinking, you get a report you can actually use.

1

Tell us what you're seeing.

Three steps, about 5 minutes. A short description of the child or athlete (or yourself), what's going wrong, and six lifestyle cues. The more detail you share, the richer the report.

About 5 minutes
2

The engine reads the research.

Our system retrieves the most relevant passages from 15 brain-science books and applies Linda-Lotte's coaching method to the situation you described. Every claim is grounded.

Grounded in 7,000+ passages
3

Read tonight. Act tomorrow.

A 6-section PDF with brain analysis, lifestyle-pillar priorities, five discovery questions, five actions, and a 4-week plan. Landed in your inbox + a private 90-day link.

PDF · 6 sections · yours to keep
See what you'll get

A sample report. Lucas, 14, competitive tennis.

Here's a real excerpt from a LeSel Brain Profile, generated from a parent describing their son's second-set collapse and sibling comparison stress. Same format every report follows.

  • Brain-science analysis grounded in named research
  • Lifestyle pillars scored · Priority, Steady, Needs care
  • Five discovery questions for the conversation at home
  • Five specific actions you can start this week
  • A 4-week plan you can hold yourself and your child to
Read the full Lucas sample →
Section 02 · Brain-science analysis
Excerpt · page 4 of the full report
Pattern observed Prefrontal cortex fatigue around the 55-minute mark reduces impulse inhibition. Amygdala begins driving decisions. Errors feel like threats instead of information.
Named research Damasio's somatic marker hypothesis explains why the physical tightening in the chest after a missed shot leads to racket-throwing before conscious thought catches up.
First strategy A 15-second physical reset ritual between points. Breaks the loop before the next point compounds the error. Full protocol in Section 05.
+ 10 more pages in the full report
Who it helps

Built for the moments you, or your child, actually face.

The Brain Profile works across situations, but these are the most common starting points. Each has its own page with deeper context if you want to read more first.

For yourself

Focus drops, burnout, adult ADHD, overwhelm, the feeling that something is off and you want to know why. Your own brain, your own report.

Adult brain profile →

Young athletes

Performance anxiety, second-set collapse, losing love for the sport, identity fused with results. Common ages 10 to 17.

Sports page →

Kids & school

Focus breakdown, motivation drops, test anxiety, executive function challenges. For parents of school-age children.

Kids & school →

Families & transitions

Sibling friction, conflict at home, expat relocation, new-school adjustment. For parents thinking about the family as a system.

Families →
+

For the reports that land hard

The human layer

Work one-on-one with Linda-Lotte.

The Brain Profile is a map. If you're ready to do the work, Linda-Lotte is the coach you want in your corner. 10+ years, families across Portugal, the Netherlands, and the UK, and a coaching method grounded in the same research that powers the engine.

  • Your Brain Profile is read before the session. No re-explaining.
  • Online anywhere.
  • Ongoing packages available for those committing to change.
Your path with LeSel
Step 1 · Brain ProfilePersonalised report, start tonight.
€39
Step 2 · Single session45 min with Linda-Lotte, report pre-loaded. €39 credited.
€111
Step 3 · Coaching packageMulti-session commitment via CoachAccountable.
Custom
The science behind it

Grounded. Not generic. Not guessing.

The system doesn't invent. It retrieves from a curated library of brain-science texts and applies Linda-Lotte's coaching framework. You'll see named researchers (Damasio, Dweck, Kahneman, Duckworth, and more) cited throughout your report.

A proprietary library.

15 foundational brain-science books and thousands of specialist passages, indexed and searchable. Each generation pulls what's most relevant to your situation, not a generic prompt.

Linda-Lotte's coaching method.

10+ years of in-practice experience encoded in how the system thinks, not just in what it reads. Reports follow the same structure Linda-Lotte uses with private clients.

Your data, protected.

Reports live on a private 90-day link. After 90 days, everything is deleted from our servers. GDPR-compliant. Hosted in Europe. No training on your data.

Common questions

The things people ask before they buy.

Is this a medical diagnosis?
No. The Brain Profile is an educational coaching report grounded in brain science, not a medical or psychiatric assessment. It's not a substitute for diagnosis or treatment from a qualified clinician. If you have safety concerns, we will stop the report and point you to crisis resources in your region. Think of this as a map, not a medical file.
How is this different from asking ChatGPT?
ChatGPT reads the whole internet. This system reads a curated library of brain-science books and applies Linda-Lotte's 10+ years of coaching method. Every claim in the report cites named research from that library. ChatGPT cannot do that because it does not have the library or the method. You're paying €39 for a narrow expert, not a generalist.
Can I get a refund?
Under EU consumer law, digital goods waive the 14-day withdrawal right once delivery begins, and you confirm that waiver at checkout. Once your report is generated, all sales are final. If our system fails to deliver the report within 24 hours, contact us at hello@lesel.ai and we'll refund in full.
What happens to my data?
Your report lives on a private encrypted link for 90 days. After that, everything is deleted from our servers. We don't train models on your data. We don't share with third parties. Payment handling is via Stripe (PCI compliant). Email delivery is via Resend (EU hosted). GDPR compliant throughout.
Who is behind this?
LeSel OÜ, an Estonian-registered company. The brain coaching practice is led by Linda-Lotte Seligman, a certified Brain Academy coach (Gregory Caremans) with an ADHD coaching diploma (Centre of Excellence), based in Portugal. Clients across Portugal, the Netherlands, and the UK, in English and Dutch. Our infrastructure runs on our own hardware in Lisbon. Your data stays in Europe, and nothing is routed through third-party AI providers.
What if I want to talk to Linda-Lotte instead?
You can. Most people start with the Brain Profile because it's cheaper and faster, and the €39 is credited toward your first session if you upgrade (€111 instead of €150). A paid 45-minute session at full price is also available anytime. If you book after the report, Linda-Lotte will have read it before the call. If you want a human conversation first, book a session directly.
Pick where to start

Two ways in. Both work.

Not sure which fits? Most people start with the Brain Profile. Those who know they want the human version skip ahead.

Recommended starting point

Get your Brain Profile.

A personalised 6-section PDF report delivered in under 5 minutes. For yourself or your child (age 8 and up). Read tonight, use tomorrow.

€39 introductory price, usually €79
Start my Brain Profile →
Skip ahead to the human

Book a session with Linda-Lotte.

A 45-minute online coaching session. Good if you already know the shape of the problem and want a person to work it with you.

€150 per 45-minute session
Book a session →
Sample Brain Profile. Lucas, age 14, tennis. Generated from a real-world intake. Educational excerpt — not for redistribution.
Get your own · €39 →
Sample Brain Profile, page 1 of 8Sample Brain Profile, page 2 of 8Sample Brain Profile, page 3 of 8Sample Brain Profile, page 4 of 8Sample Brain Profile, page 5 of 8Sample Brain Profile, page 6 of 8Sample Brain Profile, page 7 of 8Sample Brain Profile, page 8 of 8
Like what you see? Your profile will be as specific as this — and about you (or your child).
Get your Brain Profile · €39 →